About The Summit

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Building on 80+ years of successful fall conferences for the outfitting sector, the Northern Ontario Tourism Summit was developed as a partnership event between Nature and Outdoor Tourism Ontario (NOTO) and Destination Northern Ontario (DNO) to bring together tourism businesses, organizations and suppliers as well as all levels of government at a single event to find solutions to challenges facing the industry.
This fall, we will be introducing a virtual training week in lieu of our traditional summit to engage with industry across the North. The safety of the tourism industry remains a top priority while ensuring we deliver the most up to date and value information for the success of businesses in the Region. We look forward to continue on building new partnerships, new opportunities and exciting developments for 2020, together.
This year, registration is free to all industry partners, so you can focus on operations, saving money and staying safe.

At the Summit you will have the opportunity to…

  • Practical & interactive online workshops
  • Latest marketing and branding trends
  • Virtual product development training
  • Virtual Networking opportunities
  • Industry Leader Awards Announcements
  • Connect with operators, industry professionals, and business owners.
  • Share information with like-minded individuals while building your network
  • Access exclusive training opportunities tailored for tourism stakeholders in the North.
  • Online training workshops and information sessions

Keynote Speakers

Alfredo Tan

Alfredo C. Tan is the first Chief Digital & Innovation Officer for WestJet Airlines responsible for building a culture of innovation and in the process transform the airline to become a digital enterprise.  His focus is to significantly enhance WestJet’s digital  experience and transform all their digital platforms, allowing for not only a seamless guest experience, but improve commercial performance.  He leads a talented and passionate team of experts in E-Commerce, Mobile, Digital Marketing, Engineering, Software Development, Mobile, Artificial Intelligence, Data Science, Product Management, Content Strategy, UX Research and Design.


Alfredo joins WestJet as a former Facebook and Instagram Executive in Canada, where he was a founding team member in early 2009.  Alfredo went on to work with the leadership team in Asia-Pacific in 2016 to help launch Facebook and Instagram in the Philippines. Similar management and leadership assignments brought him throughout Southeast Asia (Singapore, Thailand, Malaysia & Indonesia) and Latin America (Mexico, Colombia, Argentina & Brazil), where he was responsible for helping to build a high performance culture, drive operational excellence, strategic planning, client partnerships and accelerate growth in emerging markets.


Alfredo is also an Industry Professor in the Strategic Management Faculty at McMaster University. His lectures focus on Digital Transformation, Organizational Leadership & Strategy in the EMBA, MBA, and BComm programs.  He is also a guest lecturer in The Directors College’s Innovation Governance program for Board Directors.  Alfredo has also been a frequent Keynote Speaker at leading Technology, Media, Marketing, Academic & Aviation Conferences across North America and Asia. Alfredo has been profiled and quoted in Forbes Magazine, Marketing Magazine, Strategy Magazine, The Globe and Mail, and may other leading industry publications.


Alfredo currently sits on the the Digital Advisory Board at the World Aviation Festival, the University of Waterloo, the Advisory Board on Innovation at McMaster University and provides research support for the McMaster Digital Transformation Research Centre (MDTRC). He is also a member of the Leadership Council at the Perimeter Institute for Theoretical Physics. Alfredo is currently a graduate student at the prestigious University of Toronto Law School where he is a Masters of Law Student, specializing in Innovation, Law & Technology. He also holds a Bachelor’s degree in Forensic Science & Biology, an MBA with a specialization in Information Systems & Technology. Alfredo is a Harvard alumnus and graduate of the Advanced Management Program (AMP) at the Harvard Business School. He is also a member of the Young President’s Organization (YPO).

Interested in becoming a sponsor?

Download our Sponsorship Kit now!