About The Summit

Northern Ontario's tourism leaders will gather again from November 18 - 20 in Timmins, Ontario.

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PLEASE NOTE: unable to accept cancellations after 4 pm September 15th.

Building on 80 + years of  successful fall conferences for the outfitting sector, the Northern Ontario Tourism Summit was developed as a partnership event between Nature and Outdoor Tourism Ontario (NOTO) and Destination Northern Ontario (DNO) to bring together tourism businesses, organizations and suppliers as well as all levels of government at a single event to find solutions to challenges facing the industry.

The agenda for this one-of-a-kind Northern Ontario tourism event includes training workshops, information sessions, and innovative problem solving workshops, a range of keynote speakers as well as numerous opportunities for networking including a trade show of product and service providers to the tourism industry.

The Northern Ontario Tourism Summit (NOTS) is quickly becoming a pivotal platform for the advancement of the tourism industry in Northern Ontario. Since its inception, this event has sold out with over 325 delegates each year. We look forward to new partnerships and exciting developments for 2019.

What did our say about the event last year?

“Loved having hands on experience in the area related to tourism.”
“[The keynote was the] best speaker I’ve ever heard.”
“Great networking!”
“Fun environment.”
“Very helpful – especially to those new to industry.”
“Eye-opening sessions.”

At the Summit you will have the opportunity to…

  • Connect with operators, industry professionals, and business owners.
  • Share information with like-minded individuals while building your network.
  • Take part in valuable workshops to help build your business, access information on the latest tourism trends, and learn how to leverage your business or organization to grow and prosper.
  • Access exclusive training opportunities tailored for tourism stakeholders in the North.

Keynote Speakers

Alfredo Tan

Alfredo C. Tan is the first Chief Digital & Innovation Officer for WestJet Airlines responsible for building a culture of innovation and in the process transform the airline to become a digital enterprise.  His focus is to significantly enhance WestJet’s digital  experience and transform all their digital platforms, allowing for not only a seamless guest experience, but improve commercial performance.  He leads a talented and passionate team of experts in E-Commerce, Mobile, Digital Marketing, Engineering, Software Development, Mobile, Artificial Intelligence, Data Science, Product Management, Content Strategy, UX Research and Design.


Alfredo joins WestJet as a former Facebook and Instagram Executive in Canada, where he was a founding team member in early 2009.  Alfredo went on to work with the leadership team in Asia-Pacific in 2016 to help launch Facebook and Instagram in the Philippines. Similar management and leadership assignments brought him throughout Southeast Asia (Singapore, Thailand, Malaysia & Indonesia) and Latin America (Mexico, Colombia, Argentina & Brazil), where he was responsible for helping to build a high performance culture, drive operational excellence, strategic planning, client partnerships and accelerate growth in emerging markets.


Alfredo is also an Industry Professor in the Strategic Management Faculty at McMaster University. His lectures focus on Digital Transformation, Organizational Leadership & Strategy in the EMBA, MBA, and BComm programs.  He is also a guest lecturer in The Directors College’s Innovation Governance program for Board Directors.  Alfredo has also been a frequent Keynote Speaker at leading Technology, Media, Marketing, Academic & Aviation Conferences across North America and Asia. Alfredo has been profiled and quoted in Forbes Magazine, Marketing Magazine, Strategy Magazine, The Globe and Mail, and may other leading industry publications.


Alfredo currently sits on the the Digital Advisory Board at the World Aviation Festival, the University of Waterloo, the Advisory Board on Innovation at McMaster University and provides research support for the McMaster Digital Transformation Research Centre (MDTRC). He is also a member of the Leadership Council at the Perimeter Institute for Theoretical Physics. Alfredo is currently a graduate student at the prestigious University of Toronto Law School where he is a Masters of Law Student, specializing in Innovation, Law & Technology. He also holds a Bachelor’s degree in Forensic Science & Biology, an MBA with a specialization in Information Systems & Technology. Alfredo is a Harvard alumnus and graduate of the Advanced Management Program (AMP) at the Harvard Business School. He is also a member of the Young President’s Organization (YPO).